Toy House (Budynok Igrashok) – is the biggest toy store chain in Ukraine.

We’ve collected the best features from what has been done in this company. We’ve started from discovering Big Idea. ”Present & Surprise” is the main point. Based on Big Idea we’ve created unique and fresh design.
We thought about customer journey a lot and designed every particular elements of the store.

Strategy session

  • identify Big Idea;
  • strengthen previous successful solutions;
  • clear all unnecessary;
  • add creativity;
  • give integrity to the perception.

Architecture and design project

  • create an unified brand image;
  • show a variety of services and products. At the same time to create a wide and airy space;
  • preservation of traditions and quality, while involving WOW-effects and innovations;
  • communication at all levels with the guests.

Implementation

High-quality and client-oriented interior design implementation.

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