Category Archives: Projects

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Toy House kids’ store project

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United concept, exciting customer journey and striking design.

A trip to a fantastic world begines from the futuristic shopcase. We created a feeling of amazing variety and transparency at the same time. Give and amaze – that is the main idea of this powerful store chain.

Strategic session

  • Big Idea identification philosophy unification
  • strengthening previous success
  • new creatives

Toy store design project

  • to create a unified image
  • to create a spacious and comfortable space
  • to leave a sense of traditional quality, but also to create a wow effect
  • to develop communication with the guest at all levels

Implementation

  • customer-centric design embodiment
  • supervision

 

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Avrora store chain

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The main task of the project is to set up marketing and attract customers, showing that a low-prices store can also be stylish, convenient, interesting. The main idea is Find Yours. We put it into a comfortable navigation development, the right lightening project and expansion of aisles between racks.

Strategy session

  • discovering a company’s philosophy
  • market positioning
  • separation from monotonous competitors

avrora-logotype

 

Branding

  • a new corporate identity, laconic but with bright accents
  • a logo that reflects philosophy
  • restrained basic colors with the bright accent
  • solving strategic problems

Store design project

  • design according to a corporate identity
  • correction of planogram and quantity of commodity units
  • lighting plan
  • store book

Implementation

  •  store design implementation and supervision

 

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