The first MIKKI children’s store in a new format was opened in 2018. MY play is a place where everyone play their own game. Play-Grow-Win! Unlike competitors, the child became the main client. So the idea of creating a space for the disclosure of creativeness, logical and technical potential, a place where the future qualities of a child are forming, was born.
The main Features
- “Laser” Tunnel
- Heroes from the future
- Master classes
- A table for free gift wrapping
- Online order point
- Coffee machine for clients
My Play is a bright representative of the retail of the future, which successfully competes with online stores due to the thoughtful customer journey, which leaves a space for the imagination and development of a child.